"This book is a must for all aspiring animators and all media production students. I thoroughly recommend it."

Andrew Daffy, Co-Head, 3D Commercials, Framestore CFC, London, UK.

"A brilliant resource, this well-written, easy-to-follow guide to digital animation balances the heart and soul of animation development with the necessities of key technical conventions.

Visually stunning, it cleverly demonstrates the overarching tools and techniques of animation across several digital platforms through the unique perspectives of successful animators. Producers, animators, and anyone simply interested in animation will enjoy the conversational, classroom format. First I recommend challenging yourself with the self-test in Chapter 8. and then read the book from cover to cover. You'll have a blast."

Anne M. White Principal & Managing Director, TAG Chairperson,
BDA / Board of Directors, PROMAX Los Angeles, CA, USA